Yggdrasil Secures Lucrative Deal with William Hill

Publish: 14.02.2017

In a landmark deal to mark company’s newly-established Gibraltar operation, Yggdrasil has penned a deal with one of world’s major gambling operator William Hill.

William Hill Coup

Universally known and respected as the top bookmaker, William Hill features casino offer as well which is now rich with Yggdrasil’s high-quality slot games such as Joker Millions, Vikings go Berzerk and Big Blox.

William Hill decided to go with a direct integration of the Yggdrasil content which will allow the UK-based operator to utilise Ygddrasil’s award-winning in-game promotional tools to full extent.

Yggdrasil’s promotional utilities such as BOOST™ and their social sharing tool Brag will be applied at William Hill.

Deal with William Hill is Yggdrasil’s fourth signing ever since the Gibraltar division has been granted a license back in June 2016. In addition to Gibraltar, Yggdrasil currently holds licenses from the gaming authorities in the United Kingdom, but also Romania and Malta.

Success Continues for Yggdrasil

The previous year was huge success for Yggdrasil who won Slot Provider of the Year at the 2016 EGR B2B Awards.

What is more, Yggdrasil was awarded Gaming Software Supplier of the Year at the 2016 International Gaming Awards, and Software Rising Star a year before at the 2015 EGR B2B Awards.

The growing list of accolades serves as another proof of Yggdrasil’s impeccable work and dedication towards developing and creating dazzling games rich in graphics, features and overall character which in some cases is quite unique.

Great times are ahead of Yggdrasil as well, as the company has most recently been approved to enter Italy’s regulated iGaming market with first Yggdrasil gaming titles expected to be fully operational in this European country in the second quarter of the year.