Yggdrasil Gaming Ready to Enter Danish Market

Publish: 04.12.2017

Online casino games provider Yggdrasil Gaming has proudly announced the company will be entering the highly competitive Danish market thanks to the latest partnership agreement with two Jackpotjoy Group-owned brands.

Under the provisions of the new deal, Yggdrasil will offer its extensive portfolio of high-quality games to customers of Vera&John and InterCasino, including the recently launched release Jungle Book.

Expanding Its Market Footprint

Vera&John and InterCasino will also be able to use Yggdrasil’s in-game promotional tools BOOST, and BRAG tool, which allows players to watch the replays of winning spins and share them with friends and fans on social media.

Yggdrasil is a popular name among the Danish punters, so it comes as no surprise that operators are eager to include the supplier’s content into their offer to attract more players.

Commenting on the latest move, Yggdrasil Gaming Chief Executive Officer, Fredrik Elmqvist said the company was committed to growing its presence in in Europe’s regulated markets, so entering Denmark with Vera&John and InterCasino had been a logical next step.

He added the market was close to key Nordic territories, so everyone expected Yggdrasil products to be quickly welcomed by punters.

High Hopes

Elmqvist also stated Denmark had been one of the first European jurisdictions to introduce a sensible and workable regulatory framework and noted the company’s strong position would allow it to adapt to any sort of requirements.

Head of Gaming at Jackpotjoy Group, Victor Olinger said Yggdrasil slots were enjoyed by players across Europe’s regulated markets, so it was a major coup to be the first to bring these titles to Denmark.

Olinger said Jackpotjoy Group always strived to offer only the very best collection of games to its players and adding the Yggdrasil portfolio really underlined that commitment.