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William Hill Signs an Important New Deal in New Mexico

Publish: 08.07.2019

William Hill US has announced an important move which will see the renowned bookmaker expand its operations to the New Mexican market, following a new partnership agreement with the Mescalero Apache Tribe.

Under the provisions of the new deal with the tribe, which operates the Inn of the Mountain Gods Resort & Casino, William Hill will launch a new sportsbook within this facility.

An Important Move

It should be noted this is William Hill’s first partnership in New Mexico and its first tribal agreement outside of Nevada.

Commenting on the new deal, Frizzell Frizzell Jr, Chief Operating Officer at Inn of the Mountain Gods said that over the years, their customers had come to expect a high level of service and the best casino offerings possible, and added their sportsbook would be no exception.

William Hill Signs an Important New Deal in New Mexico
Frizzel Jr pointed out that together with William Hill they would offer state-of-the-art betting technology and innovative wagering opportunities including in-play options. He stated they knew this was something their customers had been looking forward to and they were thrilled to be able to partner with the best in the business to bring it to them.

Located southeast of Albuquerque, the facility’s new William Hill-powered sportsbook will be open later this summer.

William Hill US president of retail David Grolman said working with the Mescalero Apache Tribe and the National Indian Gaming Commission on this partnership agreement had been important to the company.

He stated that Inn of the Mountain Gods was one of the premier resorts and casinos in the southwest and pointed out that together they planned to bring a first-class experience to sports fans in the region.

Sports Betting Continues to Expand

Although New Mexico hasn’t made wagering on sports legal, at least not yet, a number of tribal casinos offer completely legal sports betting under their state gaming compacts.

The Tamaya Nation at the Pueblo of Santa Ana tribe’s Santa Ana Star Casino was the first one to offer sports betting, in November last year. Only a month later, the Pojoaque Pueblo-owned Buffalo Thunder Casino and Resort went live as well.

The Pueblo of Isleta has already announced it plans to launch sports betting at its Isleta Resort & Casino, which is expected to go live this summer.

In related news, William Hill has noted that Eldorado Resorts’ acquisition of Caesars Entertainment will significantly expand its market access agreement with the operator. It noted that the deal covers any subsequent acquisitions by Eldorado, as well as the properties it owned or managed when the agreement was signed.

William Hill stated the rights applied to casinos currently owned or managed by Caesars if Eldorado’s acquisition of Caesars was completed.

Under the provisions of the agreement signed back in September last year, the renowned bookmaker was granted exclusive rights to operate ‘Sportsbooks’ in all properties owned and managed by Eldorado, in the United States. The deal also let William Hill offer mobile casino wagering in those states where it had a license.