William Hill Ready To Expand Its Presence In The United States

Publish: 14.03.2018

William Hill is preparing to increase its market presence in the United States if the US Supreme Court repeals the PASPA act during 2018.

The British bookmaker has been operating in Nevada since 2012 but has recently expressed a desire to move to New Jersey.

Making The Right Moves

William Hill left the Australian market last week, by selling off its Australian division to CrownBet, and according to the company’s Chief Executive Officer, Philip Bowcock, this move should offer more focus on continuing to grow its businesses in the United Kingdom and the United States.

But the real question is how much focus is William Hill really putting on the US market?

Benjie Cherniak, Don Best Sports’ Managing Director said William Hill had been preparing for US expansion for a number of years, led by the bookmaker’s Chief Executive Officer Joe Asher along with his capable team.

Cherniak added the bookmaker had entered the US six years ago to position itself for eventual overturn of PASPA.

An Extremely Competitive Market

William Hill had its share of problems in Australia since day one, and it wouldn’t have decided to leave the market if it had achieved success in it, that’s for sure. Still, the United States is an opportunity no one can say no to.

Experts agree the US market will be highly competitive and extremely challenging since an operator entering the States will have to consider its rivals from state to state, as well as each state’s legislation, taxes, rates, a number of other factors.

In addition to this, one must take into consideration the fact the grey market will remain active, at least initially.

Cherniak said William Hill appeared to be well positioned for any regulative change in the US, but added it would be fascinating to see what would happen in the future.