TheScore Getting Ready to Launch in New Jersey
This market has a fantastic potential so it comes as no surprise that numerous companies want to get in on the action.
Say Hello to theScore
The latest name to announce its arrival in the U.S. market – or that of New Jersey, to be more precise – is the Canadian TheScore. In a press statement, the Toronto-headquartered operator confirmed it would be offering its services to customers in the Garden State, and more importantly, it said it would be ready to launch its operations in New Jersey by the time the new football season kicks off on September 5.
At this moment, New Jersey boasts a wide range of offerings, as the state was ready for sports betting even before the Supreme Court’s ruling. Following the historical decision, New Jersey hurried up and approved both in-person and mobile sports wagering, which proved to be a smart move. If you don’t believe us, just take a look at the state’s latest financial results.
New Jersey has also influenced its neighbours to speed up their sports betting legislation, in fear they will lose a substantial amount of money in the future. It did take some time, but the state of New York finally launched sports betting in mid-July.
TheScore has announced we can expect a soft launch soon, most likely in the next couple of days, and if everything goes according to plans, its platform will become available across New Jersey in time for the upcoming NFL season, which starts in less than three weeks.
An Important Move
The company initially entered the New Jersey market following an agreement with Darby Development, which operates Monmouth Park Racetrack. Under the provisions of this deal, signed back in December, TheScore became the official licensing partner for his venue, and even included a similar agreement with New Jersey Thoroughbred Horsemen’s Association.
Commenting on the latest deal the founder and Chief Executive Director of theScore, John Levy said this was a huge milestone and a result of the tireless hard work that had gone into getting the company’s sportsbook ready for launch. Levy added they couldn’t wait to debut a best-in-class sports betting offering in New Jersey, delivering a truly unique and holistic sports media and wagering experience for fans.
But the most important move for the company’s efforts to expand its presence in the U.S. came last month when it inked an agreement with Penn National Gaming. Thanks to this deal, theScore gained rights to provide online and mobile sports betting to customers in 11 states where Penn Nationa is already present. The New Jersey gambling regulator gave its approval, which in result will lead to the scheduled soft launch.
TheScore will also offer its mobile sports betting app, which will „leverage proprietary sports betting platform technology by U.S. based online gaming and sportsbook provider Bet.Works“.