The Stars Group’s BetStars Goes Live in New Jersey

Canadian gaming and online gambling company The Stars Group has announced it has increased its presence in the US by entering the regulated online gaming market of New Jersey.

Thanks to its new partnership with Resorts Casino Hotel, the renowned gambling specialist will launch its BetStars online sports betting brand in the Garden State.

At first, BetStars will be available via mobile and will offer customers in New Jersey an innovative mobile-oriented Sportsbook, while at the same time providing players with the company’s existing online poker and online casino offering.

Expanding and Enhancing the Company’s Offering

Commenting on this important move, Matt Primeaux, Senior Vice-President Strategy & Operations, USA at The Stars Group said his company was excited to introduce BetStars to sports fans in New Jersey.

He pointed out that as one of the largest online gaming companies in the world with millions of customers worldwide, the Stars Group had successfully launched BetStars in regulated markets across Europe.

Primeaux added the company was looking forward to expanding and enhancing its New Jersey BetStars offering, including through leveraging the Sky Betting & Gaming acquisition following approval from the UK Competition and Markets Authority, to provide a premier product and experience to its customers in this new and developing market.

The Stars Group: Expanding and Enhancing the Company’s Offering

BetStars uses The Stars Group’s in-house developed technology for its operations, while the use of the company’s player account management platform provides customers in the Garden State with a single account, common wallet, and a number of options regarding online and mobile depositing and withdrawal. All in all, this platform offers a smooth online wagering, online poker and casino experience.

BetStars’ customers can also enjoy a number of benefits, such as in-game betting, early cash out option, enhanced bonus offers, as well as other products. According to available information, these wagering options will include sports such as professional and collegiate football, basketball, baseball, golf, hockey, soccer, tennis, and others.

The launch of BetStars will definitely include a wide list of player-oriented promotions, whose goal is to familiarize future customers with BetStars offering. These promotions will include a welcome offer and odds boost, where both odds and the potential payout get seriously multiplied.

About The Stars Group

Founded 17 years ago as Amaya Inc, the renowned gaming company today provides technology-products for the global gaming and interactive entertainment industries around the world.

The Stars Group offers a wide variety of online gaming products and services through its online brands PokerStars, PokerStars Casino, BetStars, Full Tilt, BetEasy, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, and Sky Poker, as well as live poker tour and event brands, including the PokerStars Players No Limit Hold’em Championship, European Poker Tour, PokerStars Caribbean Adventure, Latin American Poker Tour, Asia Pacific Poker Tour, PokerStars Festival and PokerStars MEGASTACK.

The Toronto-headquartered company is one of the most licensed online gaming operators in the world, with licenses or approvals in 19 jurisdictions on four continents.

The Stars Group’s aim is to become the world’s favourite online gaming destination and its mission is to provide its customers with winning moments. One of the steps toward achieving that goal was made earlier this year, when the company bought Sky Betting & Gaming in a deal worth $4.7 million.


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