The Stars Group and Resorts Casino Hotel Extend Their Partnership

The Canadian gaming giant The Stars Group has announced it has signed a new deal with the company’s New Jersey partners, Resorts Casino Hotel in Atlantic City.

By extending the collaboration, The Stars Group will expand its current portfolio, which at this time consists of online poker and casino offering available via the PokerStarsNJ brand.

Expanding the Market Footprint

Under the provisions of the new partnership deal, The Stars Group will add online and mobile sports wagering through the BetStars brand, thus increasing its presence in the Garden State’s regulated online gaming market.

Following the repeal of PASPA back in May, the sports betting market in the United States has become more and more interesting to the industry’s big names. With their knowledge and vast experience, The Stars Group will no doubt further strengthen the positions it has in New Jersey’s market.

The group’s betting offer will include the company’s existing proprietary technology and player account management platform, which in practice means all customers will require only one account with a common wallet, various depositing and withdrawal options, along with a wide offering of other popular poker and casino products.

The ultimate goal is to provide customers in the Garden State with a leading sportsbook offering consisting of a wide arrange of betting products, including free-to-play products and promotional content for a wide variety of sports.

The Stars Group: Expanding the Market Footprint

Making Sports Betting a Success

Commenting on the new deal, Matt Primeaux, SVP Strategy & Operations, USA at The Stars Group said the company believed it was uniquely qualified with the experience and insight needed to make sports betting a success in New Jersey.

He pointed out that BetStars had been successfully launched in many European regulated markets and added the group had invested heavily to create a premier global offering.

Primeaux stated The Stars Group was really excited to introduce a brand-new consumer experience by bringing New Jersey fans closer to the sports and the teams that they loved.

Mark Giannantonio, President, and CEO of Resorts Casino Hotel Atlantic City said he was excited to double down on the already successful partnership with The Stars Group which owned leading sportsbooks globally and had always been known and respected for its advanced technology, superior customer experience, and cutting-edge security safeguards.

The Toronto-headquartered gaming company owns and operates online and mobile sportsbooks on two continents, and those operations brought home over $800 million in revenues during 2017.

The Stars Group’s BetStars brand is primarily focused on European markets, with nearly a dozen sports betting licenses. BetStars offers its customers an extensive portfolio of betting options, promotions, and products.

The company has recently completed the acquisition of Sky Betting & Gaming, one of the leading sports betting brands in the United Kingdom, the largest regulated online gaming market on the face of the Earth.

But that’s not all since the company also acquired CrownBet and William Hill Australia, which should further increase the firm’s presence in the Australian online gaming Market, the second largest in the world.