The Stars Group and Fox Ready to Enter the Sports Betting Market in New Jersey
The Canadian gaming giant The Stars Group has announced it has joined forces with Fox Sports to launch its new sports betting offering to customers in New Jersey.
The new sportsbook will be named Fox Bet and is now live and just in time for the upcoming NFL season, which just started on September 5.
Since the decision of the U.S. Supreme Court to lift the ban on sports betting, New Jersey has emerged as one of the leading markets in the country, offering its residents a wide range of betting options.
More Market Opportunities for Both Parties Involved
No doubt the latest move will bring more gaming opportunities for both brands, while at the same time helping them establish strong market positions in the Garden State.
The partnership between The Stars Group and Fox Sports was announced earlier this year and saw an American media company teaming up with a Canadian gaming company for the first time, although the new project could be regarded as a rebranding since all BetStars’ customers will still keep their accounts.
Sports betting is becoming more and more popular among customers, who especially like to place their bets online. Both sides have paid special attention to improving the user experience offered by BetStars, and we’re sure both existing and new customers will enjoy the new offering.
Future FoxBet customers will be able to place their bets on football, baseball, hockey, motorsport, golf, tennis, and soccer. A diverse offer made available by The Stars Group is sure to draw new players, while at the same time keeping the current one satisfied.
Thanks to this collaboration, Fox Sports will significantly increase its presence across the U.S., but its sports betting offering in New Jersey will definitely stand out, as it will include exclusive content, instant scores, stats, and regularly updated odds. All these features will be available both on and off line.
Expanding to Other Markets
After New Jersey, The Stars Group and FoxBet will offer premium sports betting to customers in Pennsylvania. However, it should be pointed out the two sides will offer a different experience from the one available in New Jersey, as the market in the Keystone State has its own regulations. Fox will have a 5% share it the Pennsylvania venture, which was purchased for around US$236 million.
This partnership offers plenty of potential for both sides and could be expanded in the coming years. In addition to New Jersey and Pennsylvania, The Stars Group also has access to sports betting markets in Illinois and Indiana. These two states should soon launch wagering on sports, and once that happens The Stars Group could quickly become a leading force.
Last month was a very busy one for the Toronto-headquartered gaming giant. In addition to inking new deals with Penn National Gaming and Akwesasne Mohawk Casino in New York, The Stars Group also posted its financial results for the second quarter of 2019, revealing a successful three-month period.
Founded back in 2001 as Amaya Inc., The Stars Group is today one of the leaders in the business, producing and offering online gaming products and services to customers around the world, including poker, casino and sportsbook.