The Stars Group Appoints Coyne As New CMO

Publish: 08.02.2018

Canadian gambling company The Stars Group has appointed Christopher Coyne as the firm’s new Group Chief Marketing Officer (CMO).

Coyne joined The Stars Group executive team in September last year when he took over the role of the company’s Chief Executive Officer (CEO). He has a vast experience in the industry, having served as the marketing leader of the largest gaming and entertainment group in Australia, Crown Resorts Ltd.

Replacing The Company’s Leadership

With the latest move, The Stars Group has effectively merged customer insights and analysis responsibilities into Coyne’s area of authority.

Following the appointment, Coyne’s responsibility will be to supervise the overall performance of the company’s marketing division in charge of PokerStars and BetStars products and services.

This represents the latest move in the process of restructuring The Stars Group leadership, which has ambitiously started at the beginning of the new year. Last month, the Toronto-headquartered gaming company announced that Andrew Lee would be named the new Managing Director of the Group’s sports betting division BetStars. Lee, former Digital Director at William Hill, replaced Zeno Ossko.

About The Stars Group

The Stars Group was founded in 2001 as Amaya Gaming Group and today produces and offers online gaming products and services including poker, casino, and sportsbook via its online gaming division, Stars Interactive. The company’s brands operating online are PokerStars, PokerStars Casino, BetStars and Full Tilt Poker.

Toronto TSX-listed firm has more than 1,800 employees in North America, Latin America, Europe and Asia, while its online gaming division is one of the most licensed online gaming companies in the world with licences or related approvals to operate from 17 jurisdictions around the globe and offers its products and services in Europe, North America and elsewhere.

The Stars Group adopted its current name in August last year, and along with it moved its headquarters from Montreal to Toronto.