SG Digital Announces Record-Breaking World Cup Performance

Publish: 24.08.2018

Betting on sports online is becoming more and more popular, and if you don’t want to take our word for it, just look at the numbers.

The American gaming giant Scientific Games has recently announced its SG Digital OpenBet platform had processed over 177 million bets during the 2018 World Cup held from June 14 to July 15 in Russia.

Numbers Are Amazing

The details reveal an impressive performance. According to the operators, the highest number of wagers placed per minute reached a staggering 18,000! This is 18,000 bets per 60 second at just one of the many bookmakers that are using the OpenBet platform. That’s 300 bets per second – quite an amazing achievement.

Excellent World Cup performance for SG Digital

Commenting on the released figures, Keith O’Loughlin, SG Digital’s sportsbook and platforms senior vice-president pointed out the biggest football event of the year had a significant impact and added he was pleased the firm’s partners were the one to benefit from it.

O’Loughlin cited several factors as the main driving force behind such impressive figures including the participation of national teams, the times at which games were played and broadcast, as well as the demise of the tournament favourites. He was especially satisfied with the result in European markets.

To put these numbers into perspective, he explained that a normal English Premier League match on a typical Sunday had three times fewer peaks than the games played at the World Cup.

He also pointed out that SG Digital would continue to offer the highest level of service to its partners around the world during sporting events in the future. One thing is certain though: the performance observed during the World Cup clearly indicates that the provider has what it takes to successfully expand its operations into the United States.

A World Cup to Remember

It seems the industry is on a verge of an extremely interesting and vibrant period.

The 21st World Cup was the first one ever to be held in Eastern Europe and was also the first one to see the new video-assisted referee (VAR) technology used on the field. The tournament was played in 12 venues in 11 cities, and was the most expensive one, with costs exceeding $14 billion.

A total of 32 teams took part in it, with two of them appearing at the World Cup for the first time (Iceland & Panama). The final game of the tournament was played at the Luzhniki Stadium in Moscow on July 15, where France defeated Croatia 4-2 to lift the World Cup trophy for the second time in their history.

SG Digital is one the leading online gaming, sports, and online lottery companies, formed following Scientific Games’ acquisition of NYX Gaming Group, which was successfully completed back in January.

The new digital division is powered by the integrated content and technology of two companies and offers an unparalleled suite of engaging game content and product solutions.

Today, SG Digital employs more than 1,500 people around the world, offering their clients 24-hour customer service.

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