Scientific Games Signs Another Long-Term Agreement with Colorado Lottery
Industry supplier specialist Scientific Games have raised plenty of waves with the latest piece of information regarding their new long-term deal with the Colorado Lottery.
Scientific Games Continue with Colorado Lottery
Scientific Games penned a new six-year contract to continues as the primary instant games provider for the Colorado authority.
The new deal went into full effect on 1 July comes with a clause that states this deal can be extended for further two years. According to the arrangement, Scientific Games will provide instant game planning, research and analysis, marketing services and sales support.
Scientific Games and the Colorado Lottery have collaborated in the past to create and develop a very strong portfolio of instant games.
“We are honoured to have the opportunity to continue our great work together for another six years.”, Scientific Games’ Senior Vice President, John Schulz, said.
According to Schulz, Scientific Games will remain focused on research and analysis to help the company create more games Canadians love. Additionally, the company will place all of its efforts towards helping the Lottery grow returns for programs.
Laura Solano, Colorado Lottery Director was proud to reveal that the company has reinvested more than $3 billion to Colorado’s great outdoors. She added that Scientific Games has been instrumental in helping the company achieve their goals and aims.
“Scientific Games has been a great partner for more than 30 years, and continue to demonstrate a commitment to the integrity and quality of our scratch games.”, Laura Solano said.
Over the course of the previous contract between Scientific Games and the Colorado Lottery, which ran from 2011 to 2016, the Colorado Lottery’s annual profit from instant game sales rose by 19%.
Crossword extended play games were particularly popular. They generated $819.4m in retail sales, whereas the branded instants such as Walking Dead and Atari titles generated an additional $183.2m.