Scientific Games Partners With the Atlantic Lottery
Scientific Games has signed a new partnership deal with the Atlantic Lottery, which will see the American gaming giant provide its latest generation omni-channel lottery gaming system to the organization that operates lottery games in four provinces of Atlantic Canada – New Brunswick, Prince Edward Island, Nova Scotia and Newfoundland and Labrador.
The gaming system, which has already gone live, will support both retail and online sales of lottery gaming.
When it comes to the games supported by the newly launched system, customers can expect a very wide offer which includes digital instant games, draw games, sports wagers, and iBingo.
All four provinces where the Atlantic Lottery operators will offer the new system, while the system itself will include the Player Account Management system, meaning customers will be able to buy the products on offer with only one wallet.
Atlantic Lottery President and Chief Executive Officer, Brent Scrimshaw, stated his company was committed to reinvention and renewal through a fresh, new and enhanced offer of advanced products and services, such as this systems technology from Scientific Games. He added Atlantic Lottery was looking forward to providing an innovative entertainment experience and expanding the space in which the company operated.
Easy Integration of Content
According to him, the ultimate goal is to begin the next phase of responsible growth.
Scientific Games implemented AEGIS gaming system and Sciplay iLottery platform in its new system, enabling a seamless integration of third-party content into the offer of the Atlantic Lottery. Aside from the new system, the customers will be offered a new program that features electronic scratch games, which can be accessed via desktop or mobile devices.
Commenting on the new deal, Scientific Games Senior VP, Pat McHugh said the company was excited to launch its latest omni-channel lottery platform for the Atlantic Lottery and added players across four Canadian provinces would be able to access a truly exciting array of products, promotions, and services.