Scientific Games Expands Its Footprint In The UK

Publish: 08.03.2018

The American gaming company Scientific Games continues to expand its market presence, and the latest moves are a part of that successful growth strategy.

The company’s UK division, SG Gaming, has just announced it has launched a trial version of its brand-new lineup of terminals. It has also revealed that its new Equinox range has already been installed in more than 100 Ladbrokes and Coral stores across the United Kingdom.

Expanding The Offer

For more than a year now, SG Gaming has been working closely with Ladbrokes in order to get ready for the launch of the new terminals. A number of Ladbrokes and Coral sites across the country will offer their customers a mix of Equinox 2.4 and Equinox 2.7 terminals, which will further strengthen their respective offerings.

And while the Equinox 2.4 offers three 24-inch HD screen, and the Equinox 2.7 features three larger 27-inch HD screens, both terminals have directional sound systems, which in turn promises an engaging gaming experience.

Both terminals have a ground-breaking innovative feature – “Privacy Mode” – which allows discreet gameplay on the latest 15.6-inch V-Deck+ button panel. There’s also an integrated barcode reader that enables players to redeem free bet rewards directly from their mobile devices.

SG Games has inked another important deal to launch new Equinox 2.4 terminals in 30 Paddy Power shop nationwide.

A One-Stop Shop

Commenting on these milestone moves, SG Gaming’s Chief Executive Officer Phil Horne said his company was a leader in the gaming industry, with a number of factors that had allowed the firm to move to that elevated position.

He added SG Games produced a significant array of quality products and services and had a talented group of engineers, content developers and the experienced support cast that could provide a one-stop shop for a series of solutions for customers from the betting industry, the casino sector as well as the arcade and bingo sector.

In the end, Horne stated product development was going to be key in 2018.