Scientific Games Completes Don Best Acquisition
This move will not only enhance the company’s sports betting portfolio but will also increase its presence in this important market segment.
A Valuable Addition to Its Portfolio
The said move is the acquisition of Don Best Sports Corporation and DBS Canada Corporation, whose vast experience and expertise in trading and pricing will be an invaluable addition to Scientific Games’ OpenBet range of products.
But not only that, as the purchase of Don Best will also allow the company to offer an unmatched comprehensive library of sportsbook technology.
The acquisition of Don Best comes only a couple of months after SG Digital’s Sportsbook Operations service went live. The Sportsbook Operations Team was created in Gibraltar and was launched in September, offering trading, marketing, and product management services to its customers.
Through this move, Don Best will be tasked with providing top of the range wagering and pricing services, as well as important event data solutions, delivered to customers in real-time.
The team will be lead by Benjie Cherniak, an experienced industry veteran who has a vast knowledge when it comes to creating a successful sports information, live pricing, and data integrity division. As Don Best’s Managing Director, Cherniak will report directly to SG Digital’s Senior Vice-President in charge of sports betting, Keith O’Loughlin.
Further Cementing the Company’s Market Positions
Commenting on the latest move, Cherniak said Don Best was joining the Scientific Games team during a transformational time in the sports betting industry and added the company’s offerings were the perfect complement to Scientific Games’ already-strong portfolio of products and services.
He stated the company would continue to augment their partners’ sports betting technology with its leadership, unmatched expertise, extensive knowledge of the region’s most popular sports, and leading trading capabilities.
Barry Cottle, Chief Executive Officer at Scientific Games pointed out that Don Best’s world-class sports betting trading operation would complete the firm’s full-service sports betting solution and enhance its ability to provide customers with a complete managed sports book.
He stated he was sure Don Best’s unrivalled pricing, trading and data services, combined with Scientific Games’ new marketing services and OpenBet, its global leading sports betting technology platform, would further fortify the company’s position as the world’s leading sports betting provider, ready to help its customers win in the emerging U.S. sports betting market and beyond.
Keith O’Loughlin is sure the move will have an immediate impact on the SG Digital portfolio. He stressed a comprehensive sports offering needed to capture every single customer. According to him, that’s why Don Best represents a perfect piece in the larger sports betting puzzle, truly augmenting the company’s comprehensive offering for sportsbook operators.
O’Loughlin added that Don Best’s trading platforms had already been seamlessly integrated into the OpenBet product suite, so the impact would be instantly beneficial.
He used the opportunity to welcome Don Best to the SG Digital team, where it would surely continue improving its product portfolio.