Scientific Games Announces New Deal or No Deal Lottery Game
The American gaming giant Scientific Games has recently revealed its latest lottery game, created in partnership with the renowned media company that produces and distributes multiplatform entertainment content, Endemol.
Thanks to this new deal, Scientific Games has created a lottery game titled Deal or No Deal, based on the popular game show that offers the chance to win prizes going up to $1 million.
A non-broadcast version of this show will be available in a number of states across the U.S. as an instant-scratch game, arriving at lottery retailers early next year.
A Perfect Time for the Launch
The arrival of the new lottery game coincides with the launch of Deal or No Deal on CNBC, after a decade-long absence from the TV screens in the U.S. The show will be hosted by Howie Mandel, while viewers can expect a total of 30 episodes filled with excitement and energy that made the show popular in the first place, with thrilling new twists as well.
The new Deal or No Deal game will feature a promotion that gives another chance to win a prize, as all non-winning tickets participate in a draw that awards a theme park vacation for four to Orlando, Florida, while the lucky winner will have the chance to attend a Million Dollar Deal or No Deal winner’s event, where each player will choose a briefcase in an effort to battle the Banker and grab prizes that go all the way up to $1 million.
Commenting on this deal, Kyle Rogers, Executive Vice President and General Manager Licensing for Scientific Games, said his company was looking forward to the new partnership with this phenomenal brand in its next blockbuster multi-state lottery game and players event, and congratulated Deal or No Deal on the return of the show to prime time television.
He added the new lottery instant game and Million Dollar Deal or No Deal winner’s event would offer the chance for players to achieve lifelong dreams with exciting risks and rewards along the way, just like the television show.
An Important Move for the Gaming Giant
Mark Woollard, Commercial Director, Endemol Shine Gaming, stated the relaunch of Deal or No Deal in the U.S. represented testament to the show’s enduring appeal, and pointed out Scientific Games was perfectly placed to deliver the excitement of the series to fans across the country as there was a huge appetite from audiences to engage with the series off-air as well.
Scientific Games Corporation is a multinational corporation that provides gambling products and services to lottery and gambling organisations. The company is headquartered in Las Vegas, Nevada and offers a wide selection of products, such as computerised and mechanical slot machines, table games, online gaming and online lottery products, instant lottery games, lottery gaming systems, terminals and services, internet applications, server-based interactive gambling terminals, gambling control systems, social gaming, and sports betting.
The company is the largest provider of lottery instant games in the world, generating more than 70 percent of global instant game retail sales.
Just recently, Scientific Games’ board member and Vice-chairman Galvin Isaacs left the company, which is another bad news for the firm, following the 12.5% drop in value in November.