Pollard Banknote Strikes a New Deal with BCLC
The leading lottery products innovator Pollard Banknote Limited has recently announced an important move.
The company headquartered in Winnipeg has extended the current instant ticket games and related services contract it has with the British Columbia Lottery Corporation (BCLC).
More Great Things to Come
Under the provisions of the new agreement, which has already come into effect, Pollard Banknote will remain an important partner to BCLC, supplying instant games to the British Columbia crown corporation until December 31, 2028.
The extension of the current agreement was a logical step, as Pollard Banknote and BCLC have been working together for more than three decades. During this period, the two companies have provided not only game design and instant ticket production, but also marketing support, strategic planning and other services.
The cooperation brought fantastic results, as the partnership helped record growth in the lottery sales, with instant sales improving by 33% in the last five years, which is far above the national average in this period, which stands at 20%.
When it comes to BCLC, the British Columbia crown corporation is widely recognized for its innovation and progress it has brought to the instant ticket segment. Its offering of instant ticket products includes a number of Pollard Banknote’s innovations such as Scratch FX®, Jumbo Pop n’ Play™, PlayBook® Mini, pouched games, and many others.
Innovative Approach is Paramount
The main reason behind BCLC’s constant efforts to introduce and adopt new game concepts is the company’s commitment continually keep their core games strong, and to expand its line-up in order to satisfy its ever-growing customer base.
BCLC and Pollard Banknote are currently working on a brand-new ticket titled Crossword, that will incorporate a dynamic digital gameplay component in order to bring even more excitement to their players.
Commenting on this important move, Co-Chief Executive Officer at Pollard Banknote, Doug Pollard said BCLC was a long-valued customer and added his company was exceptionally proud of the strong partnership the two sides had cultivated.
He pointed out that Pollard Banknote worked hard to help BCLC delight its players with eye-catching and innovative products, and added they were happy to see the results of these efforts pay off with consistent sales growth.
Pollard stated this contract extension demonstrated the productive nature of the collaborative relationship the two sides had and said they were excited for the opportunity to continue to work with BCLC for many more years to come.
About Pollard Banknote
Pollard Banknote was founded in 1907, and today represents one of the leading companies in the business, and an important partner to more than 60 lotteries around the world. Its extensive offering includes instant ticket products, licensed games, Schafer Systems retail merchandising solutions, and a full suite of digital offerings, ranging from game applications to player engagement and online Lottery solutions, including strategic marketing and management services.
Pollard Banknote has a vast experience in helping lotteries to maximize player engagement, sales, and proceeds, and is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders.