PokerStars Starts Running with Usain Bolt
Amaya-owned poker cardroom – arguably the biggest and most respected one in the industry – PokerStars, made a strong statement that goes in line with their decision not to give up on partnering with professional athletes as brand ambassadors.
Usain Bolt joins the PokerStars Team
With that being said, PokerStars were proud to announce the partnership with the fastest man on the planet and eight-time Olympic gold medal winner Usain Bolt. Bolt is officially the fastest man on the planet with a 100-metre record of 9.58 still standing as the best in the history of the sport.
Bolt’s explosiveness and exploding energy will undoubtedly add an extra vigour to the game of poker.
“[Poker] is a challenging game that’s fun, social and competitive so I’m pleased to be able to introduce it to my fans and to people around the world,” Bolt said commenting on the newly-established partnership with PokerStars.
Jamaica sprinter ad devoted soccer fan who is still contemplating a career in this sport has joined the PokerStars marketing team and will represent the company in campaigns and live appearances.
Kevin Hart and Usain Bold a Perfect Combination
Bolt joins Hollywood movie star and a close friend of his Kevin Hart, who previously joined Poker Stars in a similar role. Kevin Hart dedicated himself to ‘make poker fun again’ as the comedian aims to put a funny twist on a game that has become too serious for his own liking.
Commenting on the newly-established cooperation with Usain Bolt, vice-president of corporate communications at PokerStars, Eric Hollreiser, is confident the Jamaica sprinter will help PokerStar introduce poker in a fun, social and fast way.
“Usain Bolt is a fierce competitor who pushes his game to the limits, but he’s also one of the most-liked athletes in the world. His strong global following and winning personality will help our brand.”, he said.