PokerStars Becomes Italian market Leader Two Years After Launch

Publish: 23.07.2017

Owned by the Canadian gaming giant Amaya Inc., the global online poker powerhouse PokerStars issued a market update unveiling that it has become an Italian market leader with its online casino products and services.

Successful Italian Job

The market update comes only two years after PokerStars was officially launched in this European country.

In order to back the claim, PokerStars has pointed out to a June report issued by the Amministrazione Autonoma dei Monopoli di Stato (AAMS) which claims that PokerStars online casino has taken around 8.85% of GGR market share.

The latest update has seen PokerStars leapfrog Italian long-standing operator Lottomatica as the first-choice online casino venue for the Italian players.

Detailing the official results issued by the Italian gaming authority, PokerStars noted the positive support and unique differentiation of its Stars Rewards project launched for casino play in Italy this summer.

Star Rewards is a unique facility which allows PokerStars Casino player the ability to compose a personalised loyalty scheme and earn rewards based around the games they play across all of the Stars brands.

PokerStars to Grow Influence

Managing director of PokerStars Casino, Bo Wanghammar, commented that these latest results from Italy come as a confirmation of the company’s continued growth.

“These results show that we are continuously growing and are on track to becoming Italy’s favorite iGaming destination,” Bo said, adding that PokerStars does not want to stop there.

“However, we don’t just want to match the best casinos out there, we want to surpass them. We plan to continue improving our casino offering including by expanding our selection of top games, enhancing our VIP program, expanding customer acquisition efforts, and introducing an improved mobile casino app.”, he added.

PokerStars’ progressive jackpot Millionaires Island remains the cornerstone of the company casino’s success throughout the regulated markets as the only property offering a $1 million jackpot or greater.