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Playtech to Deploy Native-First Products for iOS

Publish: 13.08.2019

The leading gaming company Playtech has announced its plans to launch several new products with the goal of keeping its offering in line with the recently-changed App Store guidelines related to gaming and betting applications.

Apple’s revised policies will come into effect on September 3, which in practice means that gambling companies offering their apps have less than a month to make sure their offering is in accordance with the latest guidelines.

Updated Guidelines Bring New Challenges

If they fail to do so, the companies could end up having their applications removed from the App Store completely.

Apple updated in guidelines back in June. Clause 4.7 now clearly states that all games developed in HTML5 cannot provide access to real money gaming and lotteries. However, this doesn’t mean gambling companies won’t be able to offer this functionality to their players. This option can only be offered through a code embedded in the binary, which needs to be review by Apple before being approved.

Playtech to Deploy Native-First Products for iOS

In practice, this means online gambling operators will not be able to use HTML5 technology with its apps and will have to utilize an app whose every aspect must be native to Apple’s iOS.

Playtech has been offering an iOS-native casino application to its customers for more than 3 years but has pointed out it plans to expand this portfolio in the coming period.

Creating a Brand-New Line of Products

In a press statement posted this week, Playtech explained its upcoming product line would include fully naive content and games developed specifically for iOS. The company pointed out this new line would allow its partners to easily build apps using a Software Development Kit, a tool that would cut the costs and risks of additional software development.

Commenting on the latest move, Peter Markes, Chief Technology Officer at Playtech Games Innovation Labs, stated these changes in Apple’s guidelines had created a “hoop” for gambling operators to jump through.

Mares added they had been in the game for a very long time and understand that in order to succeed, Playtech needed to provide a solution that was guaranteed to help its licensees continue operating as usual. He further said they were pleased to be able to support their customers in their preparation with a core, native-first product line, including a selection of fully native gaming content and natively compiled games.

Founded in 1999, Playtech is one of the leading gambling companies, offering a wide variety of content and services, including casino, live casino, sports betting, virtual sports, bingo and poker.

The company has been very busy recently, signing new games and expanding its offering. Earlier this month, Playtech inked a new deal with Solverde in Portugal, while launching three live casino games – a reworked edition of the Hi-Lo game, and two completely new live Roulette releases.

Apart from them, the renowned company expanded its portfolio of slots by adding the new space-themed game titled Space Digger to its offer. With state-of-the-art mechanics and numerous ways to scoop handsome prizes, this game is sure to become a hit among punters around the world.

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