Playtech Hit the Headlines Again with Two New Deals
It’s been a rather eventful week for Playtech.
Leaders in the gambling industry and world-class providers of gaming software solutions have reached a couple of high-profile agreements this week which are bound to increase the company’s reputation and improve the quality of Playtech’s services.
Having completed a $62.2 million purchase of slot specialist Eyecon in order to boost their reputation in the United Kingdom, Playtech went on to sign a major long-term deal with movie studio Warner Bros. as to strengthen their cooperation with new DC Comics slot titles expected to be developed and released later this year.
Furthermore, the company reached two more agreements to wrap up a busy week.
Playtech has signed a new exclusive agreement with the UK-based independent bookmaker Betfred, which will extend the current supplier deal until 2020.
The decade-long casino platform supplier partnership with Betfred continues, even though the betting operator has terminated its partnership with GVC Holdings’ acquired bwin.party platform at the beginning of 2017.
Playtech CEO Mor Weizer described Betfred as one of company’s key partners and licenses and expressed his delight over the news that two firms will continue to strengthen their bond.
Aiming to improve the quality of their risk management activities, Playtech have this week signed a deal with Featurespace, one of the leading firms in fraud prevention.
With its Adaptive Behavioural Analytics, the UK-based firm used machine learning systems to spot anomalies in the behaviour of each individual customer in real-time which is expected to help Playtech significantly.
Playtech agreed to deploy Featurespace’s new ARIC platform which will help them improve risk management, have a kick at fraud-related costs and ultimately help client improve their revenues.
In what is expected to become a fertile cooperation which will yield positive feedback from client, both Playtech and Featurespace have expressed great excitement over the new partnership.