Playtech BGT Sports Extends Betfred Agreement

Publish: 16.12.2017

Sports section of one of world’s leading online casino software developer – Playtech – has decided to extend their self-service betting terminals (SSBTs) deal with Betfred.

Betfred Continue with Playtech BGT Sports

BetFred and Playtech BGT Sports have agreed that Playtech’s franchise will supply an additional batch of 570 terminals to Betfred. The new addition will take the total number to well over 2,800 across the network, 1,7000 of which are the UK-based retail betting shops.

BetFred’s innovative BetTracker facility is included in the deal. Playtech BGT Sports has agreed to launch the BetTracker mobile product all over Betfred shops as part of the agreement. BetTracker mobile app allows customers to move across their sports bets through multiple devices and to transfer them from in-shop terminal to mobiles.

BetTracker is expected to become an important tool for Betfred in the crossover process between retail and online customers of this betting brand.

Extended cooperation a Logical Step

Betfred has moved on to confirm that there has been an increasing number of customers and players that are using the self-service terminals, adding that this point has exactly been one of the main reasons why the company decided to extend the partnership deal with Playtech BGT Sports and introduce new terminals to the current offering.

“We’ve witnessed a growing trend towards the use of self-service terminals, so to expand them to our entire retail estate was the logical next step for us,” Betfred managing director Mark Stebbings said.

Playtech BGT Sports have acknowledged the importance of the new agreement with Betfred claiming it underlines the strategic significance of Playtech’s product to those operators who wish to increase incremental revenues.

“Betfred is a very important partner for us and is one of the leading retail bookmakers in the UK, where SSBTs are increasingly significant to betting shop customers.”, Playtech BGT Sports managing director for UK, Ireland and Australia, John Petit, said.