Playtech BGT Sports Continues Cooperation with BoyleSports

Publish: 30.03.2017

Did any of you know that one of world’s biggest online casino software developer and supplier – Playtech – has its own sports division?

It is called Playtech BGT Sports and it is just coming off from a record-breaking SSBT turnover during the horseracing showpiece Cheltenham Festival, which occurred earlier in March.

Playtech’s sports division has announced some more great news this week, as it reached a deal with BoyleSports to extend its Self Service Betting Terminals (SSBTs) agreement with the company.

Retail Deal Extended

The Playtech BGT Sports is obliged to supply an initial number of 325 terminals, whereas the total number will exceed 600 by mid-April.

The majority of the machines in question are Playtech BGT Sports’ Storm terminals, which come with the company’s proprietary sportsbook software, unique and fundamental in Playtech’s retail strategy as it supports in the delivery of incremental turnover and a strong margin.

“With this in mind, we look forward to working with Playtech BGT Sports to continue the ongoing success and development of its product within our estate.”, said Jenna Boyle, Head of Retail at BoyleSports.

Customers in the Forefront

Extension of the SSBT estate has a key role in BoyleSports’desire to ensure customer proposition is relevant and topical.

In addition to the SSBT, Playtech BGT Sports’ will add the ongoing product developments which include new software and new content features such as Racing Post or back end bonus improvements.

Managing director of Playtech BGT Sports, John Petiti, was delighted to share the good news.

“We are delighted BoyleSports has decided to extend its relationship with Playtech BGT Sports with the deployment of more machines across their shops in Ireland.”, he said.

Playtech has been pushing boundaries on all fronts recently, with the latest news revealing that the company has launched its first-ever cross-border network.