OLG’s Responsible Gambling Program is the Best in the World
Ontario Lottery and Gaming Corporation (OLG) made an important statement last week, proudly announcing it received a prestigious industry award for the second time.
According to OLG, its PlaySmart program has been named the 2018 Best Overall Responsible Gambling Program by the World Lottery Association (WLA).
A Remarkable Feat
This is not the first that OLG’s efforts in implementing responsible gambling have been recognized by the WLA, as the crown corporation received this recognition back in 2014. It is also the only lottery and gaming organization in the world to get this award on two occasions.
The winner of this year’s award was announced by the WLA at the World Lottery Summit in Buenos Aires, Argentina.
The prize is awarded every two years, and its goal is to recognize the efforts made when it comes to responsible gambling. All gaming operators from one of 80 member countries are eligible to get this award, provided they possess level 4 certification from the WLA, which is the highest level accreditation this organization has.
Commenting on this remarkable achievement, Stephen Rigby, OLG’s President and Chief Executive Officer said OLG’s Responsible Gambling program was driven by a simple vision – to provide a healthy and positive gambling experience for all players. Rigby added the company had a responsibility to its customers, employees, as well as its business and community partners to provide the most effective programming that promoted positive play and mitigated harmful gambling.
The crown corporation was especially proud of the fact that its approach to responsible gambling had been recognized by the WLA, as well as its commitment to implementing new initiatives aimed at making gambling safer.
Making Gambling Safer and More Enjoyable
PlaySmart offers a complex approach to help players better understand gambling as a process and to know how the games function. OLG’s Responsible gambling program implemented through working with experts to prevent problem gambling from ever happening. In addition to that, the initiative wants to further strengthen the support offered to those in need.
Responsible gambling is extremely important for OLG, and that’s why the company requires service providers operating gaming sites in Ontario to adhere to its strict rules. The PlaySmart program is implemented in collaboration with the Centre for Addiction and Mental Health (CAMH), the Responsible Gambling Council, Gambling Research Exchange Ontario, ConnexOntario and Credit Canada.
OLG is a crown corporation that offers gaming entertainment to customers in Ontario. The corporation operates land-based gaming facilities and is in charge of the sale of province-wide lottery games. It offers internet gaming via PlayOLG site, and the delivers bingo and other electronic gaming products at Charitable Gaming Centres.
Since its foundation in 1975, OLG has brought around $47 billion to the budget of Ontario and still continues to support local communities, provincial First Nation, retailers and charities across the province.
Wintario was the first lottery game offered by the company. It was launched on April 3, 1975, and the first drawing took place on May 15, 1975. The product was discontinued in late 1996 after awarding more than $1 billion in winnings.