OLG Looking For a New Sports Betting Partner
According to the latest news from Ontario, the provincial lottery and gaming corporation has begun looking for a new partner to help the company expand and boost its current sports betting service.
Ontario Lottery and Gaming Corporation, known from 2006 as simply OLG, is a crown corporation responsible for the province’s lotteries, charity and Aboriginal casinos, commercial casinos, and slot machines at horse-racing tracks.
Founded in 1975, OLG is headquartered in Sault Ste. Marie, while its Prize Centre is located in Toronto. Today, OLG has five business divisions and operates nine draw-style lottery games through retailers across the province.
OLG has submitted the Request for Proposal (RFP) forms as a part of the much wider plans the company has, which includes developing a wider range of gaming and betting options for its Ontario-based customers.
Apart from this, OLG also wants to expand its online and mobile offer by introducing more services, as well as to improve the current offer across retail estate in Ontario, the country’s most populous province.
Focus on Responsible Gaming
The new sports betting offering will also include PlaySmart. Focused on responsible gaming, giving players tools and information to help them manage their budget and create a tailored playing experience. PlaySmart content will be available for online and retail channels, with full access to players’ tools and resources.
With the latest move, Ontario wants to join Atlantic Canada (New Brunswick, Prince Edward Island, Nova Scotia, Newfoundland and Labrador), Quebec, Manitoba and British Columbia, which have already offered sports betting services to their respective customers online, on mobile and at retail sites.
According to available information, the Ontario Lottery and Gaming Corporation estimates the selection of the new sports betting partner will be completed by fall next year.