NYX Integrates Cash Out Option With PMU
NYX Gaming Group has enhanced its offering with the French betting operator Pari Mutuel Urbain (PMU) through Cash Out option integration, the company has announced.
PMU Cash Out Feature Launched
PMU and NYX launched the early bet settlement service in the first quarter of 2017 and it has already achieved great success with thousands of customers utilising the facility which has been introduced for the first time in the French betting market exactly by NYX.
Through the PMU and NYX’s Cash Out feature, French players can now benefit from the opportunity to mitigate risk and lock-in profits within an easy-to-use service that brings great satisfaction to all of the bettors who decided to use it.
“As the first-to-market with Cash Out in France, we are cementing our position as one of the country’s leading sportsbooks, and taking our offering to the next level,” PMU chief technology officer Jean-Marc Léglis said.
The latest business move comes days after NYX Gaming Group decided to tighten bonds with Sky Bet and on the back of a success with OpenBet customers in other regulated gaming markets around the planet.
Landmark Development for NYX Gaming Group
Group chief executive at NYX Gaming described the introduction of Cash Out feature to the French market as a landmark development which only extends and deepens successful business ties with PMU.
“Our companies have had a highly successful partnership since launching PMU online nearly seven years ago and we are we are proud to have achieved another first. Players enjoy the flexibility that Cash Out offers and we are certain the uptake will prove as high in France as it has in other markets.”, Matt Davey said.
In addition to PMU developments and Sky Bet enhancement, NYX Gaming Group also competed the full migration of Authentic Roulette.