NYX Gaming Group Increases Presence in Italy

Publish: 24.10.2017

The Las Vegas-based digital gaming provider NYX Gaming Group has announced its latest business move in Europe.

The new deal will see NYX Gaming Group offer its Open Gaming System (OGS) platform to OIA Services Limited.

OIA Services Limited is a Malta-registered company that operates in Italy via its Betaland and Enjoybet brands, with a total of 158 shops in the country.

Expanding the Offer

The latest integration will significantly expand Betaland’s offer, with its customers being able to enjoy a wide variety of NYX titles, including the DoublePlay SuperBet, Gorilla Go Wild, and Glorious Empire.

According to NYX Gaming Group, the move was realized in assistance with its Rome-based Game360 studio, and represents an additional increase in the company’s presence in the Italian market, following the similar deals signed earlier this year with Unibet and GoldBet.

Andrea Guzzon, Game360 General Manager said Betaland’s expanded offer would definitely attract new and existing customers.

Guzzon added the latest partnership agreement would further increase NYX Gaming Group’s presence in Italy.

Only the Very Best

On the other hand, Betaland General Manager, Michele Sprovieri expressed his confidence that the NYX OGS platform integration would provide players with a wide variety of high-quality content, making the brand’s offer even more appealing.

He said NYX had an excellent reputation of creating entertaining games, which would surely prove to be a huge success with Betaland’s customers.

NYX in-house developed Open Gaming System (OGS) platform is one of the leading gaming offerings in the market, allowing licensees to access a wide portfolio of more than 2,000 video slot titles. It was recently named 2016 Platform of the Year.

Founded in 1999, NYX Gaming Group is one of the biggest names in the industry, with more than 1,000 employees in countries across Europe, North America, Asia and Australia. The company has over 2000 customers around the globe, delivering content in web and mobile formats, with a special focus on Bingo, Casino, Lottery and Sportsbook verticals.