NYX Boosts Italian Presence with OGC launch

Publish: 03.08.2017

Integration of the NYX Open Gaming System (OGS) to Unibet’s Italy-facing site has marked the extension of the partnership between NYX Gaming Group and Kindred Group, which ultimately enhanced the NYX presence at the Italian market.

“NYX Gaming Group is excited to see this initial launch of games to Unibet in Italy; a development that significantly expands our global relationship with a key partner in the Kindred Group.”, Andrea Guzzon, Game360 general manager, commented.

Italian Boost

The newly-penned agreement will help Unibet boost its portfolio with the award-winning package which hosts hundreds of high-quality slot games from a number of top-notch providers such as NextGen Gaming or BetDigital.

The process of content delivery to Unibet.it was overseen by Rome-based NYX-owned studio Game360, which offers a comprehensive betting and casino portfolio. Game360 is also packed with a local game titled created and licensed in Rome.

The new deal between NYX and Kindred Group will see Game360’s latest slot title magic Scarab become instantly available to all Unibet.it players, together with premium NextGen Gaming offer package that includes titles such as DoublePlay SuperBet, Gorilla Go Wild, or the most recently published title Glorious Empire.

Continuation of a Successful Partnership

“As part of our efforts to improve and expand Unibet’s product portfolio in Italy, it was important for us to offer NYX OGS games to our customers, which have performed strongly in the other jurisdictions we operate in. We are very familiar with NYX’s quality content, and are thrilled to have partnered with them once again.”, Head of gaming at Kindred Group, Frederik Kjell, said.

NYX OGC can already be found with Kindred in a number of regulated jurisdictions across Europe. Their UK, Romania and Denmark presence is a result of the long-standing partnership between the two business which has most recently allowed NYX to boost their presence in the Italian market as well.