MGM and British Columbia Lottery Corp. in Action Against Problem Gambling
This week’s New Horizons Responsible Gambling Conference, held in British Columbia, Canada, saw the signing of a new licensing agreement.
British Columbia Lottery Corporation (BCLC) and MGM Resorts International struck a deal aimed at promoting responsible gaming, and improving the options for helping those with problem gambling.
What is GameSense program all about?
The main goal of the GameSense program is to encourage responsible behaviour among the players. In practice, this means a player must adopt certain habits – like limiting playing time and the amount of money spent – that should reduce the risk of developing an addiction.
MGM will open GameSense information centers in its resorts in Las Vegas, Mississippi, New Jersey and Detroit, where the players will be provided with detailed information about the program itself.
According to Alan Feldman, the executive vice president of global industry affairs at MGM, GameSense will function as a preventive rather than a solution to a problem. This means tackling the certain factor contributing to problem gambling, especially the alcohol use at casinos.
He emphasized the program will be directed to all guest, in order to promote valuable ideas and pointing out what can go wrong, and also stated a direct approach would be the most beneficent one. Feldman added that the casino employees could have a major role in preventing problem gambling by recognizing the customers with the potentially problematic behaviour.
The full implementation in all of MGM’s casinos is expected by the end of this year.
But, this is not the only option when it comes to dealing with the issue of problem gambling. In the following 5 years, Nevada-based hospitality and entertainment company will donate $1 million to University of Las Vegas’ International Gaming Institute, to be used in future researches tackling the same issue.