LeoVegas Finalizes The Acquisition Of World Of Sportsbetting
The Swedish mobile gaming company and provider of online casino and sports betting services such as table games, video slots, progressive jackpots, video poker and live betting LeoVegas has announced it has successfully completed the purchase of World of Sportsbetting Ltd. (Malta).
The first news of this move emerged almost two months ago, and in the meantime, LeoVegas has concluded a deal and gained possession of the newly bought shares.
Increasing Its Presence In Germany
According to available information, the deal was worth $3.2 million.
Thanks to the acquisition of World of Sportsbetting Ltd. (Malta), LeoVegas will increase its footprint, since this company holds a sports betting and a casino license in the German state of Schleswig-Holstein.
But that’s not all since it also holds an approved application for a sports betting license in Hesse, which under the Interstate Treaty on Gambling, will enable the holder to offer sports betting services to customers throughout the country.
This is why the acquisition of World of Sportsbetting Ltd. (Malta) is so important to LeoVegas. By increasing its presence in the German market, the company will not only have more credibility but will also gain access to payment solutions that are important to customers in Europe’s biggest economy.
Welcoming New Brand Ambassadors
The latest move represents a perfect example of the company’s strategy, which is focused on expanding into regulated markets. There should be no doubt that such an approach would give LeoVegas the best possible conditions to further accelerate in Germany.
Last month, LeoVegas also announced two new brand ambassadors in Germany. The first one is a true German football icon, the captain of the German national team in 1990 FIFA World Cup, and the only German to be named FIFA World Player of the Year, Lothar Matthaus.
The second brand-ambassador is Stefan Kretzschmar, a former handball player who won the Olympic silver medal in 2004.