LeoVegas Expands Its Sports Brand Portfolio

Publish: 02.07.2017

Albeit a primarily Europe-oriented gambling group, LeoVegas online casino boasts a huge fan base in other parts of the world.


This Nordic Nasdaq-listed and award-winning gaming brand are extremely popular with the Canadian players and casino goers, who enjoyed in LeoVegas’ innovative design, powerful platform, extensive casino games offerings and customer deals that play a great part in player retention this casino venue is known for.

In the latest news related to the company behind the casino, LeoVegas AB has continued the brand expansion within the UK market through a ‘Principal Partnership’ deal secured with the English football team Norwich City FC.

In an attempt to promote its online casino and sports betting related products, LeoVegas brand has scored a three-year deal with the English Championship side.

As part of the agreement, LeoVegas brand logos and signs will be displayed on Norwich City’s match day shirts, as well as on the club’s training kit. The agreement will also cover prominent branding positions for the casino venue within the club’s Carrow Road Stadium which seats 28.000 people.

Norwich City

Norwich City Managing Director Steve Stone welcomed the club’s new Principal Sponsors, Leo Vegas, claiming the club is delighted to have an established gaming venue in their team. During the next three seasons, Steve Stone believes, LeoVegas will make a vital contribution to this English club.

“It has been a positive summer for the Club commercially, and this lucrative partnership with LeoVegas will generate vital income into Norwich City. We very much look forward to working with them for the next three seasons.”, he said.

LeoVegas has thus continued their sports section expansion having secured the second football addition to the marketing team within a week. Another Championship side, Brentford FC, have become LeoVegas’ first-ever football sponsorship.

Norwich City marketing sector reveals the club’s new season shirts with LeoVegas branding would be available as of 1 July.