Kindred Partners with Scientific Games
Under the provisions of the new three-year deal, Kindred will use Scientific Games’ platform for its operations in the United States.
Expanding Its Operations to the US
The deal will see Scientific Games’ SG Digital division become Kindred’s technology partner, while the company will use Open Platform System player account management platform and Open Gaming System game aggregation technology in New Jersey.
The new deal arrives only a couple of weeks after Kindred inked its first US agreement with newly opened Hard Rock International casino in Atlantic City. SG Digital is also one of the names working with the new casino, after an agreement to provide its Open Gaming System platform was struck in July.
At this moment, the cooperation between Kindred and SG Digital will be limited to the Garden State, but with the possibility of further extending the partnership once Kindred decides to expand its presence in the States.
Commenting on the new partnership, Manuel Stan, Senior Vice-President at Kindred US said the company was delighted to partner with SG Digital in the U.S., which would allow swift access to the market and give its U.S. customers a truly great gambling experience on a top technology platform.
He added Kindred had always put the customer at the heart of its operations and ensuring that they could enjoy gambling in a safe, secure and stable environment was paramount.
Dylan Slaney, Senior Vice-President at SG Digital added the new partnership signified a bright future for SG Digital and Kindred in New Jersey. Slaney pointed out the growing market would benefit greatly from the Open Gaming System and Open Platform System technologies, and stressed the company was thrilled to work with Kindred.
What About Its Online Sports Betting Platform?
Another important question is still unanswered: who will provide the platform for Kindred online sports betting offer in the United States? The company’s existing betting platform is proved by the Kambi Group, which is already present in New Jersey.
For SG Digital, which was launched as an entity incorporating the current portfolio of Scientific Games with the one acquired following the purchase of NYX Gaming Group earlier this year, this represents an important move. SG Digital’s OpenBet sportsbook platform is used by some of the biggest sports betting operators in Europe, but it also powers betting on sports at Caesars Entertainment’s Bally’s and Harrah’s casinos in Atlantic City and Caesars’ two Mississippi venues.
Following the repeal of PASPA back in May, and the legalisation of sports betting in a number of US states, including New Jersey, Rhode Island, and Delaware, we’ve seen the signing of a number of new agreements aimed at increasing market footprint.
Founded in 1997, Kindred Group is an online gambling operator which consists of 11 brands, among them Unibet, Maria Casino, 32Red, and iGame. The company offers a wide range of products such as online casino, online poker, online bingo, and sports betting. Kindred is based in Malta, and has offices in Gibraltar, the United Kingdom, and Stockholm, in addition to smaller ones across Europe and Australia.