Increasing Entertainment Levels Main Focus at Mr Green
Mr Green online casino has had an exciting year.
Award-winning online operator voted Best Online Casino in 2013, 2014 and 2015 is one of the top gambling venues for players looking for best video slots, blackjack, roulette, live table games and much more.
Malta-based online gaming company has been making huge waves since its inception in 2007 and is enjoying great popularity in Canada as well.
Days after Mr Casino promoted Antoine Bonello as the new Chief Operations Officer (COO) and Jesper Karrbrink as the company’s CEO, and almost a full year after the company decided to shift its focus from primary casino-related offering to sportsbook products, SBC News decided to approach the newly appointed CEO to discuss operational challenges of the company.
Mr Green launched its sportsbook in June 2016, ahead of UEFA Euro 2016, and Jesper Karrbrink was enthusiastic to confirm that a plunge into the sportsbook waters proved to be a natural dive for the company.
According to Jesper Karrbrink, Mr Green has achieved almost 100% organic growth with existing casino players making the company’s sportsbook profitable. Karrbrink also revealed that Mr Green is currently developing an improved sportsbook facility.
“Regarding the changes, we are now in the development phase of what we call Sportsbook 2.0 where we will launch what we think will be a game changer. A first sneak peak of this will be launched for the French open. Yes, we focus on tennis now when the major football season comes to an end.”, he told SBC News.
Commenting on the most recent appointment of customer retention specialist Antoine Bonello as the company’s COO, Jesper Karrbrink reveals that Mr Green will use all of its resources to increase the entertainment factor.
“Our entire focus – in all verticals – is increased entertainment and I think this will show in Sportsbook 2.0 as well and of course Antoine’s background fits in to this.”, he added.