IGT & William Hill Announce New Deal

Publish: 23.11.2017

The London-headquartered gaming company International Game Technology (IGT) has announced the signing of a new deal with William Hill.

Under the provisions of the new deal, William Hill customers will be able to enjoy IGT’s Ocean Magic video slot game, which will be available on desktop and mobile, via William Hill Casino, as well as in the company’s retail betting locations across the country.

Great Addition

Andrew Sackey, Director of Product and Content at William Hill said the company was proud to be the first operator in the world to offer IGT’s Ocean Magic game in the U.K.

He also stated that William Hill was committed to offering its players world-class gaming entertainment, and Ocean Magic represented a great addition to its content offering.

Gianluca Ballocci, IGT Vice President Commercial Interactive Sales, and B2C Operations said IGT was excited to partner with William Hill to give players more ways to enjoy the favourite Ocean Magic game.

Proven Performer

He stated the company’s top priority was to supply its customers with engaging content that could entertain players across multiple platforms.

According to Ballocci, William Hill had made a right move by adding this title to its portfolio, which would help the firm expand its offering, especially since Ocean Magic was a game with a strong player following in other geographies.

During the IGT’s test banking process, Ocean Magic demonstrated exceptional performance, which earned the game the Proven Performer status. No wonder, since it offers a vast array of interesting features, and is compatible with CrystalSlant and CrystalDual cabinets.

Founded in 1990, IGT produces slot machines and other gaming technology. Apart from its London HQ, the company has major offices in Italy, Nevada and Rhode Island, while the Italian side owns the 51% of its shares De Agostini.