IGT Pens Multi-Year Extension with Caesars Entertainment
Canadian players and gaming operators are well familiarized with International Game Technology, universally referred to as IGT.
The Gtech-owned gaming company is a leader in the market’s technology, products and services. One of the world’s leading end-to-end gaming companies, IGT strives towards re-shaping the future of gaming through its innovative approach.
Having most recently partnered with Scientific Games for a landmark patent-swap agreement, IGT is moving forward with another hugely important business step.
IGT Continues with Caesars Entertainment
Namely, International Game Technology (IGT) has signed a multi-year extension to the ongoing licensing deal with Caesars Entertainment under which IGT retains the right to represents the likes of Caesars, Harrah’s, Paris Las Vegas, Rio, Flamengo and Horseshoe brands.
The deal is applied to Caesars Entertainment brands across the lottery industry and within the US, European and Canadian markets.
Michael Chambrello, IGT chief executive, revealed the company is happy to extend the partnership deal with Caesars Entertainment, which will allow IGT to continue offering lotteries and relevant licenses content to its customers for ‘unforgettable experiences’.
He also went on to heap praise on Caesars Entertainment labelling it ‘the ultimate in luxury and gaming’ and calling it ‘meaningfully resonant to IGT customers and players’.
On their own part, Caesars Entertainment is also looking forward to continuing their partnership with IGT.
“Together, we have already achieved great results in the lottery industry, and we are confident that IGT’s expertise and experience will continue to drive success,” Annette Weishaar, Caesars’ senior vice-president of partnerships and channel marketing said.
Caesars Entertainment is one of the most recognisable brand names in the gaming industry operating over 50 casinos and hotels, together with seven golf courses under its several brands, some of which have already been listed above.
Lottery industry powerhouse IGT has represented the Caesars brands since 2008.