IGT and William Hill Signed a New Partnership Deal
The Nevada-based gaming company International Game Technology (IGT) has announced the signing of a new deal with William Hill, which will see the two sides target sports betting partnership with US state lottery operators.
Under the provisions of the new agreement, both companies will be able to use a fully-managed solution to meet needs in sports betting, while at the same time maximising revenue for bettors and ensuring a reliable service.
Targeting US Lottery Betting Deals
IGT and William Hill are doing business in all 5 states where wagering on sports has been made legal, including Delaware and West Virginia, where sports betting in exclusively conducted through their respective state lotteries. IGT also inked a deal to operate the sports betting industry of Rhode Island, while partnering with William Hill on that task.
There’s no doubt that vast experience the two sides have will be an important factor in the future business endeavours in other states that plan to legalise sports betting.
Under the provisions of this deal, whose commercial terms haven’t been revealed, both sides will be able to jointly consider any future moves regarding sports betting.
State lotteries will also gain access to IGT’s sports betting platform. PlayShot is designed for retail and mobile operations and has proven its possibilities in four states where it’s currently available.
Renato Ascoli, Chief Executive Officer at IGT North America, said that through this unique partnership, the customers would be able to enter this new activity with total confidence and trust in the service being offered.
He stated IGT was uniquely positioned as a leader in both lottery and sports betting technologies to deliver innovative solutions that would expand the possibilities for players and for lotteries themselves in this exciting new market.
Ascoli pointed out that by forming this partnership with William Hill, the company was able to bring to its lottery customers in every state a world-class combination of technology and operational expertise.
Expanding the Market Presence
Commenting on the new agreement, Joe Asher, Chief Executive Officer of William Hill US said the company was delighted to be expanding its relationship with IGT to address the US lottery market together.
He emphasised that U.S. lotteries can be confident that in choosing IGT and William Hill together, they would be benefiting from a reliable, trustworthy, and responsibly-managed solution – maximising revenues to each state with a quality product and service.
Only last month, the two sides signed a five-year contract to run sports betting in Rhode Island. Following this move, IGT has begun operating as a sports betting partner with the Rhode Island Lottery, while taking 32% of the overall revenue for its work.
Meanwhile, William Hill has been successfully expanding its presence in the US sports betting market. It should be noted the renowned bookmaker is behind the sports betting operation at Monmouth Park in New Jersey, which was the first site to launch sports betting after wagering on sports was made legal in the Garden State.
Following the partnership deal the company signed with the NHL’s Vegas Golden Knights, William Hill became the first sports betting operator to partner with a team from a major North American league.