FanDuel Extends Its Partnership with the Major League Baseball
Under the provisions of the new deal, FanDuel will become an official gaming operator of the MLB, which allows the operator to enhance its offering. Thanks to this milestone move, FanDuel’s online and land-based sports betting offering is sure to experience a positive boost.
An Important Deal for Both Sides
It should be noted the deal comes only a couple of weeks after the league signed a similar agreement with another big name in the business – and FanDuel’s biggest rival – DraftKings.
To remain at the very top, it is important to keep your offering fresh, and that’s what FanDuel is doing with this new deal. The renowned operator will now gain access to official MLB data, and use it within its platform and sportsbooks. In addition to this, FanDuel will also have rights to use logos associated with the MLB.
Commenting on the latest move, Kip Levin, President and Chief Operating Officer at FanDuel said that fantasy sports and sports betting had become a national pastime in their own right, so it was natural to join forces with the Major League Baseball, as the league clearly understood how working together could be beneficial for baseball fans and both companies alike.
Kenny Gersh, MLB’s vice president of gaming and new business ventures, said FanDuel had proven itself to be a leader in the sports betting space and had shifted a step ahead again through its commitment to, and recognition of, the value in being an authorized gaming operator. He added the MLB was looking forward to the creative sports betting and fan experience innovations FanDuel would develop.
Boosting the Offer
At this moment, FanDuel offers its portfolio to players in 45 states across the U.S., which means all of them will be able to be immersed in the exciting world of baseball, especially as around 50% of daily fantasy players bet on a daily basis.
Sports betting has been a hot topic across the country, especially since the U.S. Supreme Court lifted the ban on this activity back in May last year. FanDuel is present in this segment and is sure to increase that footprint in the coming period.
On the other hand, the MLB has been rather busy, as it extended its deal with DraftKings late last month.
The two sides inked their deal in 2013, while the new one, signed over the next couple of years is exclusively related to gaming offerings. There’s also a daily fantasy agreement, put to paper in 2015, which will expire at the end of the year. A new one is currently under negotiations.
It should be pointed out that the league made a decision not to participate in gambling projects in the future.
FanDuel has already signed similar agreements with the National Basketball Association (NBA) and the National Hockey League (NHL).