Canada-friendly PlayOJO Casino Set for Marketing Strategy Expansion
PlayOJO.com is one of the latest additions to the online casino landscape.
Built on a promise of a fairer deal for casino players and an idea to pay money back whether you win or lose through its OJOplus system, which pays money directly to players’ casino accounts with no restrictions, PlayOJO casino has caused quite a stir earlier this year.
Innovative and Ground- Breaking Casino
PlayOJO adopted an innovative approach which placed players behind the steering wheel and in full control of their cash, accounts and even bonuses.
The PlayOJO company hit the casino industry hard with its first-ever television advert initially broadcast back in March on digital channels, but also Channel 4 and Sky in the United Kingdom.
The advert stars Geoff Bell as rogue PlayOJO employee, who ends up resigning over company’s policy to give players money back on every bet.
Marketing Strategy Boost
The entire world took notice from this UK advert, however, and the company now plans to build on the initial success.
“Our first UK TV campaign has been a roaring success, introducing players to the PlayOJO brand for the first time and showcasing what makes us different to the other online casinos in the market. It has proved to be hugely effective in building equity in the PlayOJO brand, and drawing players towards our engaging yet transparent proposition, which is why we have taken the decision to roll it out across more channels over the coming weeks and months.”, Co-founder of PlayOJO.com, Ohad Narkis, said.
PlayOJO has now announced plans to increase and expand its marketing strategy and boost spend on UK television advertising campaign following what has been an utterly successful test period.
The company will also invest in support material and adverts in printed ads.