Betfred Goes Live with Yggdrasil Online Slot Content

Publish: 30.07.2017

Popular bookmaker Betfred has inked an agreement with award-winning online casino software developer Yggdrasil.

Betfred Teams Up with Yggdrasil

Under the terms of the newly-signed agreement, Betfred will add Yggdrasil’s premium slot content to its online offering. Through this direct integration, Betfred will be allowed access to Yggdrasil full portfolio of slots, including the most recent titles – Spiña Colada and Sunny Shores.

Aiming to provide their customers with a world-class playing experience, Betfred has opted to go with Yggdrasil Gaming who have been making huge waves in the industry recently.

Betfred users will benefit from a selection of Yggdrasil’s package of in-game promotional tools called BOOST, as well as the social sharing tool BRAG. Yggdrasil Gaming truly stepped out of the frame with their iSENSE platform which sits behind these latest in-game improvements, which include achievement, levels, and seamless cross-platform integration.

BRAG tools are becoming particularly interesting as it allows players to share their favorite winning spins online, with their friends and followers on social media.

“Yggdrasil is one of the industry’s most talked about games suppliers, and for good reason, so we are thrilled to add these fantastic titles for our players to enjoy. We are particularly excited to utilize Yggdrasil’s innovative in-game promotional tools, which allow us to better engage our customers and ensure these great slots enjoy the audience they deserve.”, Betfred commercial director, Russel Young, said.

Natural home for Yggdrasil

Yggdrasil Gaming officials have praised Betfred as a renowned provider of great gaming experience, making it a natural home for Yggdrasil slots. Yggdrasil Gaming chief executive Frederik Elmqvist stated that Betfred marks an important milestone in company’s efforts to increase its footprint in the UK.

“Since securing our UK licence, it has been a key strategic aim to place our slots with the market’s most important operators, and this is another important step towards that goal. We look forward to a long and fruitful relationship with Betfred both in the UK and beyond.”, Elmqvist said.