BCLC and Scientific Games Extend Their Partnership Deal
Under the provision of the extended agreement, the American gaming giant will offer its suite of digital sports betting and online gaming solutions to BCLC customers, including its renowned player account management services.
A Long-Standing Partnership Continues
Thanks to this deal, the monopoly will gain access to Scientific Games’ lineup of OpenSports products. This range of solutions developed using the OpenBet platform also includes various promotional tools, scoreboards as well as a custom-made user interface.
Commenting on this important move, Cameron Adams, interim vice president at BCLC, sadi Scientific Games had helped power significant growth for BCLC’s PlayNow.com digital gaming site over the past several years and pointed out the new deal would help the operator to continue to grow and evolve its customer experiences into the future.
The two sides have been working closely together since 2010 when OpenBet signed the original partnership agreement, which provided BCLC the platform used for its online gaming launch. The two companies collaborated on the launch of sports pools, which were made available in 2016.
Jordan Levin, chief executive of Scientific Games’ SG Digital division said his company had worked closely with BCLC for years and pointed out they were excited to continue building momentum with them in the Canadian gaming market.
Levin further said Scientific Games’ platforms and sportsbook solutions represented a perfect for the BCLC’s large audience. He also stated that continued trust, confidence, and innovation on both sides would drive positive growth in the industry.
BCLC Has Been Working Hard Lately
The signing of the new deal comes only a couple of months after BCLC posted its results for the most recent fiscal year. According to available information, the company generated 3.5% more revenue, ending the period with a record revenue of $2.59 billion.
The report also revealed BLCC had seen lottery and e-gaming revenue improve by a little over 15% to $686.1 million. At the same time, revenue from e-gaming increased by nearly 25% to $149.8 million.
Last month, BCLC announced the launch of its new budgeting tool aimed at helping players control their gambling activities. PlayPlanner enables Encore Rewards members to set their playing time or limit their spending at any of the casinos and gaming halls operated by BCLC.
Earlier this year, BCLC revealed its plans to update the company’s official lottery application. To do that, the Crown Corporation the right partner, and once again BCLC joined forces with one of the leading names in the business, mkodo. Thanks to this collaboration, players in British Columbia have been given the chance to enjoy the premium experience offered by the new app.
Founded back in 1985, BCLC today directly employs around 890 people, while its service providers across the province have an additional 8,300 employees. The company is headquartered in Kamloops, British Columbia with a secondary office in Vancouver.