Amaya Completes Previously Announced Company Rebranding

Publish: 08.08.2017

What’s once been called Amaya is from now onwards to be referred to as The Stars Group.

New Beginnings

The previously announced rebranding plans from this Canadian gaming powerhouse have been pushed through and completed as planned after receiving shareholders’ backing earlier this year.

One of Canada’s greatest gaming companies has already presented its new corporate logo, a brand-new website and the official relocation of its headquarters to Toronto as former Montreal-based giant moved further away from all the drama and scandals that had hit Amaya in the previous period of time.

The company best-known and recognised as a parent company to PokerStars but also the insider trading scandal which involved former CEO David Baazov is marking the beginning of a new era under the guidance of the new leader Rafi Ashkenazi. With Baazov under investigation together with his former Amaya associates over a $4.9 billion deal which involved the Rational Group acquisition back in 2014, Ashkenazi has made sure to lay firm grounds for the company to steer away from the negativity and clear its name in the gaming industry.

New Investors

Baazov refused to go down without a fight, however, as he intended to purchase Amaya last year and privatise the company, but ended up selling his stake in the company and cutting his share.

The Stars Group commences its life on solid foundations with the company’s overall growth over the past year was close to 10% with poker revenue pushing as high as $218.1 million during the first quarter.

The newly-announced company looks forward together with its foreign investment which coincides with the company’s rebranding.

A Hong Kong businessman under the name of Hao Tang has decided to increase his stake in the company up to more than 15% as the Stars Groups heads towards what promises to be an exciting time for the firm.