888Poker Determined to ‘Take Back The Game’

Publish: 25.05.2017

888Poker, the world’s second-largest poker room – to Amaya-owned PokerStars – has embarked on a mission to ‘Take Back The Game’ which runs with a new TV ad and a social media promotion.

Take Back The Game

The new campaign comes as a part of a long-term strategy to help poker restore its pride and glory in times that are recognized as perilous for the game.

“888poker was the first to recognise a desire for change and a growing sense of frustration from players due to the direction in which the industry is developing; uneven matches, slow games and disproportionate VIP bonuses.”, read the company’s statement.

Determined to spearhead the changes and remain on the forefront, 888Poker have identified four aspects deemed as game-changers.

  • A loyalty program aimed at recreational players
  • Non-skill based promotions such as Treasure Quest
  • Faster more convenient games such as BLAST
  • A relationship with the WSOP that will send 250+ to Vegas

Aiming to level the playing ground and make poker fun for both recreational and professional players, 888Poker continues with their endeavours in recently-ended 888Live Barcelona event which has this week announced its winners.

Barcelona Live Event

Luigi Shehadeh claimed the top prizes in the €1,100 Main Event and €2,200 High Roller, which commanded a €500,000 guarantee.

The total of 609 entries were recorded in what has become 888Poker’s most ambitious live event thus far.

The 23-year-old winner from Italy earned €115,000 for his first prize, after coming into the Main Event on the back of a career-record €100,000 in the €200 buy0in in Casino Campione D’Italia.

The Barcelona live event sent a strong statement amidst 888Poker’s campaign to ‘Take Back The Game’, which is sure going to gain plenty of more attention down the line as 888Poker seeks ways to raise its profile above the undisputed PokerStars.