888Holdings Pens IWG Deal
One of industry’s leading online gaming services and products operator 888Holdings has reached an agreement with Instant Win Gaming (IWG).
An agreement between the two sides will see IWG’s content portfolio being supplied and populated by the operator’s bingo site. Slingo and Cashbuster will be among the first titles to be presented at 888 Bingo, while more games are expected to be added in the forthcoming months.
IWG Partner with 888
IWG’s agreement with 888Holdings is the latest of deals in the company’s broad strategy to expand its offering and spread it across a wider share of the gaming industry. The realization of the expansion plan began earlier in 2016 and included a deal to provide games to Meca Bingo in October.
Additionally, IWG signed an online content agreement with GVC Holding in February 2017.
Third lack the charm and the latest deal with 888 is expected to serve as the confirmation of company’s growing influence among the top names in the gaming industry. Instant Win Gaming has already worked closely with 888 and the latest deal is expected to be of mutual benefit.
IWG Chief Commercial Officer Leon Thomas was thrilled to announce another major deal with what he described as ‘one of the industry’s most respected operators’.
“The growth 888 has been making in recent years is impressive and this agreement is an indication that operators now consider instant win games as a vital product vertical. I’m sure their players will love our range of unique instant win games.”, Thomas commented.
Founded in 1997, 888Holdings is a company operating numerous high-profile gaming websites. One of the most respected names in the gaming industry, 888 services clients across the gaming spectrum with their poker, 888 casino, bingo and sports branches.