888 Signs a New Partnership Deal With the New York Jets
This move is a historical one, as 888 has become the first online betting company to sign such an agreement with a team from the professional American football league.
The first reports of this deal were announced earlier this month, although we did have to wait a bit before the company issued an official statement, confirming the new sponsorship agreement. Under the provisions of the new deal, the 888 brand will be advertised at the MetLife Stadium.
A Mutually Beneficial Move
It should be noted that New York Jets have a history of working together with gambling companies, as it has previously formed a partnership with FanDuel, one of the biggest daily fantasy sports operators in the US, and New Jersey bookmaker, while the latest move shows the team clearly supports regulated and legal gambling.
Last month, the New Jersey-headquartered team inked a deal with MGM, which became the Jets’ official gaming partner.
The new sponsorship deal is valid until the end of the current NFL season, which ends in February, but the reports say it could be renewed if it proves to be successful. The two sides will also evaluate the reaction of other teams and the league itself to this kind of deal.
888 will be able to use the New York Jets brand name for its own marketing purposes and will get advertisements on the teams digital platforms and during live radio coverage on game days. In addition to this, all 888.com premium customers will have access to tickets for the matches the team plays at the MetLife stadium.
Is This the Beginning of a New Era?
Commenting on this move, Yaniv Sherman, the Head of the Group Commercial Development at 888, said the new sponsorship agreement was a significant moment for 888.com as well as the entire online gaming industry.
He pointed out this was the very first sponsorship deal between a global online operator and an NFL team and added 888 hoped the new partnership with the New York Jets would strengthen its already popular brand.
At this moment, it is still unknown how much will the New York Jets get from this deal, in financial terms, although it’s pretty clear the deal will be quite lucrative for the NFL team.
There’s no doubt this move will pay out for 888. The New York Jets are a familiar name across the US, and, let’s face it, have a much stronger brand awareness. 888 has already been featured on the team’s website, and its presence will further increase as their partnership strengthens.
The 888 Sportsbook will help the New York Jets engage with their growing fan base, but most importantly, this could mark the beginning of a whole new era for the National Football League. According to the American Gaming Association, the NFL could generate up to $2.3 billion in additional revenue on a yearly basis with the help of online sports betting. This sum could be even bigger, as the estimates don’t include the royalty.