888 Casino Ink a New Content Agreement with High 5 Games
888 casino has announced it has inked a new partnership agreement with the leading independent casino games provider from New York, High 5 Games.
Under the provisions of the latest deal, 888 casino will offer its customers the chance to enjoy High 5 Games’ portfolio of online casino content, including some of the company’s most popular releases such as Way Out Wilds, Double Da Vinci Diamonds, and The Green Machine Deluxe.
A Fantastic Move for Both Sides
It is important to point out the significance this deal has for High 5 Games, as its games will be distributed multiple markets where 888 casino is present, including several European ones, as well as New Jersey, where the renowned operator has been present since September last year, after partnering with Kambi Group. In addition to New Jersey, 888 is also present in the regulated online gambling markets in Nevada and Delaware.
Initially, 888 casino will make High 5 Games’ titles available across markets in the United Kingdom and Denmark, with other European ones to follow shortly. The American developer will also expand its footprint in its home country by offering its products to customers in the Garden State.
The latest news comes shortly after 888 casino launched its brand-new site in New Jersey, powered by the company’s new Orbit platform. Using Orbit, players can run a lightweight client directly from their browser, while featuring top-notch graphics and audio, and a quick-click functionality.
This is a part of High 5 Games’ ambitious strategy to expand across several new markets. At this moment, the New York-headquartered gaming company is getting ready to offer its content in the Italian market. Although the exact date hasn’t been set, we can expect the debut will take place in the coming months.
Increasing the Market Presence
High 5 Games has made its portfolio available in Sweden, thanks to a deal with several leading operators in the region, such as Svenska Spel, Kindred Group, Mr. Green, and LeoVegas.
Commenting on the latest deal, Anthony Singer, Chief Executive Officer and founder of High 5 Games said 888 casino was a brand which needed no introduction and added the new partnership was a fantastic step for them as they expanded their presence across the globe. He added that as one of the leading casino operators in the industry, their agreement with 888 would help cement the developer’s presence in Europe and New Jersey, where they enjoyed a strong foothold in the online market.
Guy Cohen, Senior Vice-president of B2C at 888 pointed out that offering a range of high-quality games ensured that 888casino provided the most entertaining experience to customers. Cohen explained that with the addition of innovative content developed by High 5 Games, their platform would an even broader platform of exciting content, and added they were looking forward to working with High 5 Games.
This is yet another important move for 888, after partnering with one of the leaders in the business, Microgaming, signed earlier this year.