32Red Committed to Making the Most Out of Its Sponsorship Deals

Publish: 01.12.2017

Appointing brand ambassadors and signing sponsorship agreements are widely used means by betting operators around to world when it comes to promoting their business. Still, these strategies don’t always give desired results, and there’s no sure way to maximize the effects of such deals.

The latest brand to use this marketing strategy is 32Red, who recently named the Northern Irish professional boxer Carl Frampton as its brand ambassador, further strengthening the online casino and betting operator’s portfolio.

Generating Loyal Following

With this move, Frampton, a 30-year-old featherweight fighter joins the company of famous jockeys Jamie Spencer, Paddy Brennan and Bryan Cooper, as well another British boxer, Josh Worrington. Both boxers are promoted by Frank Warren, whose events are also promoted by 32Red.

Warrington, a native of Leeds, is closely linked to the fans of the Leeds United, the English Championship side that is also one of the 32Red partners.

Commenting on the latest acquisition, 32Red Director of Brand & Acquisition Gerry Murray said Frampton and Worrington had the unique ability to generate a loyal and passionate following, which would combined with their talent give the brand the desired exposure.

Focusing On Its Deals

Murray added both sportsmen possessed engaging personalities which would reflect the brand in a positive way. He also stated 32Red was committed to utilizing its sponsorship deals to the full potential, especially its individual agreement such as these.

According to Murray, the two areas where the company has individual deals are racing and boxing. He said that company preferred long-term agreement, where it could dedicate budget and resources to building a consistent association with its partners.

32Red has signed sponsorship agreements with several football clubs, including the Scottish giant Rangers FC, Leeds United FC and Swansea City FC.